Speak Your Customers' Language (Think global, act local)
Russian Web site localization is the process of adapting the language,
appearance, and functionality of a Web site for Russian audience.
The importance of website localization is still highly underestimated in the global e-marketplace — industry analysts have found out that web visitors
are three times more likely to make a purchase from web sites
that have a version in their mother tongue!
Localizing your site is a considerable task that should be carried out by experienced professionals who understand the complexity of your business and are specialists in the culture and environments of the country you are targeting.
Russian consumers appear to be driven by much the same considerations
as their American and Western European counterparts, although
they are perhaps less set in their ways because of the newness
of the environment.
For example, there has been a clear trend away from domestic household goods
in favor of quality foreign-made goods. Much improved marketing
and packaging have contributed to this trend, but the primary stimulus
appears to be the maturation of the Russian consumer
as well as increasing segment and average income for the middle class.
Corifey has effective infrastructure and experienced team
of localization professionals who will work in conjunction with
your Web site designers, adhering to
proven best practices for Web site design and development.
Whether your project is simple (such as a straight HTML-based web site)
or complex (such as a dynamic, database-driven web application),
our localization team will bring a comprehensive process which
includes the following steps/deliverables:
- Russian glossary and terminology development;
- Russian cultural correctness assessment;
- Russian translation, editing and proofreading;
- Russian localization of graphics;
- Russian online quality assurance;
- Russian usability testing and Russian localization testing;
- Client review and approval.
For more information/pricing on Web site Localization, just submit your request below:
Contacts:
Corifey LLC
Kashirskoe shosse, 78
Moscow, 115409, Russia
Call to Russia: +7 (499) 502-43-23
E-mail: info@corifey.com
Skype to CEO:
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